Today's biggest buzz in the tech world was the news that Google would soon be launching it's own open source web browser 'Chrome'. The news came exactly three days after Microsoft released newest version of its legendary web browser - IE 8 beta.
Who cares? Web browsers are free today – Microsoft made them free years back. Interestingly, the primary function a web browser have transformed in last 15 years - from a simple browsing tool to the machine to control the web searches and thus online ad revenues. Online ads is the biggest revenue stream for Google and thats where Microsoft struggling to make its way.
On the other hand, Microsoft is fighting back on different fronts to protect its market from Apple and Google. Both Apple and Google are targeting Microsoft's core businesses. (In my view, Microsoft is the most diversified technology company today with it's businesses and operations in operating systems, business solutions softwares, online services and entertainment devices vastly dodge the risk exposure). All of these three companies are well capitalized, have constantly demonstrated satisfactory financial earnings and led by some of the greatest visionary business leaders. (Though there is significant difference in the brand characters - Apple has kind of 'Cool' brand, Google is more 'anti-establishment and maverick' while Microsoft's brand style is rather 'serious and corporate' !)
The war is getting serious everyday...
1. http://www.marketshare.hitslink.com
2. http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/
© Rohit Deshpande
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